Data Monetization for Credit Card Providers with Location Intelligence

Since its foundation in 1966, Mastercard has become one of the largest and most recognizable financial services companies in the world. Every hour their customers make over 160 million credit card transactions, which in turn translates into an immense amount of extremely valuable data.

Monetizing a resource such as Mastercard’s transaction data comes with many challenges since the data is so diverse in its nature and scope. The principal issues to keep in mind were the absolute safety and security of the data, productizing a wide range of insights, adapting to the diverse needs of a large audience, and the varied insight granularity, which implied the need for aggregation of a vast scope of spatial scales.

Mastercard worked with CARTO and our in-house Professional Services team to launch Mastercard Retail Location Insights (MRLI). This custom-tailored spatial solution allows clients and partners to gain deep insights from their data as well as meeting the challenges that came with the project.

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Given the nature of Mastercard’s transaction data and the importance of location to the insights that can be derived from their resource along with the need to build a custom-tailored solution, CARTO was a natural fit to help build the MRLI solution.

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